Merging FCA and PSA. Yes, but why?
The merger between PSA and FCA, or Fiat, is not a new story. Fiat almost acquired Citroën from Michelin in the 1970s, then in 2008, PSA et Fiat talked about becoming …
EV myths and piston death debunked
Short-circuit Battery Electric vehicles (BEV) (1) frenzy is not more than an overreaction. On a political perspective, it’s almost an imposture. This is complying with a communication necessity to sound …
UBER: the right solution, the wrong strategy
Uber offers an excellent solution but, so far, the company is a strategic failure. The application and the service are great. It really changes the customer experience for anyone who …
Why is the electric car market so elusive?
The electric car market is underwhelming. The recession has given more hope and funding to the electric car market than it ever received in the past. In the beginning of …
Detroit, the Arsenal of Technology
Antwerp is the Diamond Capital of the World. Los Angeles is the Entertainment Capital of the World. San Francisco is the Information Technology Capital of the World. Detroit is the …
FCA for sale? Let’s read the signals
There are reasons to believe FCA was for sale even before it existed. Back in 2000, the Agnelli family unveiled the plan to sell the Fiat group to another carmaker and to …
Mobility hardware… an assumption for the car of tomorrow
Automobile is a mobility hardware that became so much more. From the beginning, cars have been social tools representing the expression of the owner’s taste, preferences, personality and success. This …
Detroit and beyond
Detroit automotive strategists are underachieving. The recent crisis has hit the American market and the Big Three, but Detroit has never lost its importance to the industry. The high concentration …
What’s wrong with Volkswagen of America?
The « greatest living product guy », this is how Bob Lutz, another automotive product legend, describes Ferdinand Piëch. He remains a great automotive magnate as well. He may not be active …