EV myths and piston death debunked
Short-circuit Battery Electric vehicles (BEV) (1) frenzy is not more than an overreaction. On a political perspective, it’s almost an imposture. This is complying with a communication necessity to sound …
UBER: the right solution, the wrong strategy
Uber offers an excellent solution but, so far, the company is a strategic failure. The application and the service are great. It really changes the customer experience for anyone who …
Mobility hardware… an assumption for the car of tomorrow
Automobile is a mobility hardware that became so much more. From the beginning, cars have been social tools representing the expression of the owner’s taste, preferences, personality and success. This …
Detroit and beyond
Detroit automotive strategists are underachieving. The recent crisis has hit the American market and the Big Three, but Detroit has never lost its importance to the industry. The high concentration …