EV myths and piston death debunked
Short-circuit Battery Electric vehicles (BEV) (1) frenzy is not more than an overreaction. On a political perspective, it’s almost an imposture. This is complying with a communication necessity to sound …
UBER: the right solution, the wrong strategy
Uber offers an excellent solution but, so far, the company is a strategic failure. The application and the service are great. It really changes the customer experience for anyone who …
Mobility hardware… an assumption for the car of tomorrow
Automobile is a mobility hardware that became so much more. From the beginning, cars have been social tools representing the expression of the owner’s taste, preferences, personality and success. This …